Politica sulla privacy

I.    Data protection policy for the website

§ 1 Information concerning the collection of personal data

  1. The following section provides information about the collection of personal data when using our website. The term “personal data” refers to all data that relates to you personally, e.g. name, address, email addresses, user behaviour.

  2. The responsible party according to Art. 4 No. 7 of the EU General Data Protection Regulation (EU-GDPR) is

    DATRON AG
    In den Gänsäckern 5
    64367 Mühltal, Germany
    Telephone: +49 (0) 61 51 - 14 19 – 0
    Email: datenschutz(at)datron.de

    Responsible Data Protection Supervisory Authority:

    The Hessian Commissioner for Data Protection and Freedom of Information
    Gustav-Stresemann-Ring
    65189 Wiesbaden, Germany

    You can contact our Data Protection Officer at

    CTM-COM GmbH
    In den Leppsteinswiesen 14
    64380 Roßdorf, Germany
    Telephone: +49 6154 57605-111
    Email: datenschutz(at)ctm-com.de

  3. When you make contact with us by email or via a contact form, the data you share with us (your email address and, where applicable, your name and telephone number) is saved so that we can answer your questions. We will delete any data associated with your approach once it is no longer necessary to keep the data on file or restrict the processing of said data if the data is subject to statutory obligations.

  4. Should we need to make use of appointed service providers for certain functions of our website or would like to use your data for advertising purposes, we will provide you with detailed information about the respective procedures below. This will also include the prescribed storage period criteria.

§ 2 Your rights

  1. With regard to personal data relating to your person, your rights are as follows:

    • The right to information,
    • the right to correction or erasure,
    • the right to limitation of processing,
    • the right to object to processing,
    • the right to data portability.

  2. You also have the right to complain to a data protection supervisory authority about the way in which we process your personal data.
    If you wish to exercise your rights with regard to personal data relating to your person, please send an email to: datenschutz(at)datron.de

    DATRON AG

    In den Gänsäckern 5
    64367 Mühltal, Germany
    Telephone: +49 (0) 61 51 - 14 19 – 0
    Email: datenschutz(at)datron.de

§ 3 The collection of personal data while visiting our website

  1. When our website is used purely for the purposes of gathering information, i.e. if you do not register with our website or send us information in any other way, then we only collect the personal data sent to our server by your browser. If you would like to view our website, we collect the data we require from a technical point of view to grant you access to our website and to guarantee stability and security (the legal basis here is Art. 6 Para. 1 Sentence 1 item f of EU-GDPR). This data consists of:

    • IP address
    • Date and time of the request
    • Time zone difference to Greenwich Mean Time (GMT)
    • Content of the request (specific page)
    • Access status/HTTP status code
    • Respective transferred data volume
    • Website from which the request originated
    • Browser
    • Operating system and its interface
    • Language and version of the browser software.

  2. In addition to the data mentioned above, cookies are saved on your computer while you are using our website. Cookies are small text files that are stored on your hard disk by the browser you use and through which certain information flows to the site that sets the cookies (in this case, by us). Cookies are not able to run programs or transmit viruses to your computer. They enable us to make our website as a whole more user-friendly and more effective.

  3. Use of cookies:

    (1)    This website uses the following types of cookies, whose scope and functionality are explained below:

    • Transient cookies (see point 2)
    • Persistent cookies (see point 3).

    (2)    Transient cookies are automatically deleted when you close your browser. These include, in particular, session cookies. These cookies save what is known as a session ID, which makes it possible to assign the different requests made by your browser to a single session. This allows us to recognise your computer if you return to our website at a later time. The session cookies are deleted when you log out or close your browser.

    (3)    Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies at any time in the security settings of your browser.

    (4)    You can configure your browser settings to suit your requirements and, for example, reject the acceptance of third-party cookies or all cookies. We would like to point out that you may not be able to use all functions of this website.

    (5)    We make use of cookies to allow us to identify you in the event of subsequent visits, should you have an account with us. Otherwise, you would have to log in afresh each time you visit our website.

§ 4 Other functions and services on our website

  1. In addition to using our website for the purposes of gathering information, we also offers various services that could be of interest to you. If you would like to use these services, you typically have to enter the additional personal data we require to provide the respective service and to which the aforementioned data processing principles apply.

  2. To a certain extent, we employ external service providers for the purposes of processing your data. These external service providers have been carefully selected and commissioned, are bound by our instructions and are assessed on a regular basis.

  3. Furthermore, we may also send your personal data to third parties if we are offering campaign participation, competitions, completion of contracts or similar services in conjunction with partners. You will receive further information about this when you submit your personal data or you can view it at the bottom of the description of the service.

  4. Should our service providers or partners have their headquarters in a country outside the European Economic Area (EEA), we will inform you about the ramifications of these circumstances in the description of the service.

§ 5 Objecting to or revoking your consent to the processing of your data

  1. If you have given us consent to process your data, you can revoke this at any time. Such a revocation has an impact on the admissibility of the processing of your personal data as soon as you have issued us with the revocation.

  2. To the extent that we justify the processing of your personal data based on the balancing of interests, you can object to the processing of said data. This is particularly the case when the processing of your data is not necessary to meet the requirements of a contract concluded with you, which we will illustrate in each of the following descriptions of the functions. When exercising your right to objection, we kindly ask you to explain the reasons why we should not process your personal data in the manner we have chosen to. Once you have provided reasons for your objection, we will assess the circumstances and either cease or amend the processing of your personal data or explain the compelling legitimate grounds we have for continuing to process your personal data.

    As a matter of course, you can object to the processing of your personal data for the purposes of advertising and data analysis at any time. Please use the following contact details to make us aware of your objection to advertising:

    DATRON AG
    In den Gänsäckern 5
    64367 Mühltal, Germany
    Telephone: +49 (0) 61 51 - 14 19 – 0
    Email: datenschutz(at)datron.de

§ 6 Processing of personal data sent to us as part of an application

  1. Data sent to us as part of an application process will only be used for the purposes of the applicant selection procedure. The application data is intended for a specific purpose and will be deleted 6 months after the official application deadline at the latest.


II.    Data protection policies for analysis tools

§ 1 Use of Google Analytics

  1. This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses what are known as “cookies”, text files which are stored on your computer and which enable us to analyse how you use the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymity is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services associated with website and internet use.

  2. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

  3. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the data created by the cookie and related to your use of the website (including your IP address) from being recorded and processed by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

  4. This website uses Google Analytics with the extension "_anonymizeIp()". As a result, IP addresses are further processed in abbreviated form, so that a personal relationship can be ruled out. As far as the data collected about you is personal, it will be excluded immediately and the personal data will be deleted immediately.

  5. We use Google Analytics to analyse and regularly improve the use of our website. The statistics we collect allow us to improve our services and make them more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 Para. 1 Sentence 1 item f of EU-GDPR.

  6. Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User terms: http://www.google.com/analytics/terms/de.html, Data protection overview: http://www.google.com/intl/de/analytics/learn/privacy.html,  and the data protection policy: http://www.google.de/intl/de/policies/privacy.


III.    Data protection policy for social media

§ 1 Facebook fan page

  1. We run our own Facebook fan page at www.facebook.com/DATRON-AG-168661766520014. The page and its technical functionality is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

  2. Personal data processed: Facebook makes statistical data from different categories available to us (what is known as “insight data”). This data can be retrieved as needed. This includes: the total number of page impressions, “likes”, page activities, post interactions, video views, the post reach, comments, shared content, replies, number of men and women, origin with regard to country and city, language, impressions and clicks in the shop, clicks on the route planner not to mention clicks on telephone numbers.

  3. Purpose of processing/legal grounds: Our personal data and insights data processing activities on the Facebook fan page (user comments, messages) are carried out on the basis of our legitimate interests in accordance with Art. 6 Para. 1 item f of EU-GDPR in order to provide information about our services on the fan page, to make posts more attractive, to establish the right time for announcements and to communicate with the customers, interested parties and users who are active on the page. The data is not used for any other purpose. We have no control over any additional processing of this data by Facebook.

  4. Shared responsibility: In accordance with Art. 26 of EU-GDPR, the fan page operator and Facebook have shared responsibility. According to EU-GDPR, Facebook is primarily responsible for the processing of insights data and shall meet all obligations set forth by EU-GDPR with regard to the processing of insights data (Articles 12 and 13 of EU-GDPR, Articles 15 to 22 of EU-GDPR and Articles 32 to 34 of EU-GDPR, amongst others). For this purpose, an appropriate agreement was struck with the fan page operators (available at: https://www.facebook.com/legal/terms/page_controller_addendum).

  5. Further information on “insights data”, including information on exercising your rights, can be found at: https://www.facebook.com/legal/terms/information_about_page_insights_data.

  6. When the fan page is opened, the terms of business and data processing guidelines of Facebook shall apply. We have no control over these terms and guidelines. This can also involve the processing of data outside the European Union. You can find the data protection policy of Facebook at https://www.facebook.com/about/privacy/update.

  7. Contact: You can make contact with the data protection officer of Facebook using the contact form at https://www.facebook.com/help/contact/540977946302970.

§ 2 Embedding of YouTube videos

  1. We have embedded YouTube videos on our website. These videos are stored on http://www.YouTube.com and can be played on our website directly. These are all embedded in “advanced data protection mode”, i.e. none of your user data is transmitted to YouTube if you do not play the videos. The data listed in Section 2 is only transmitted if you decide to play the videos. We have no control over this transmission of data.           

  2. By visiting the website, YouTube receives the information that you have opened the respective subpage of our website. Furthermore, the data listed in § 3 of this policy is transmitted. This happens irrespective of whether or not you have a YouTube user account that you are logged into. If you are logged into Google, your data will be associated with your account directly. If you do not want the data to be associated with your YouTube profile, you must log out before clicking on the button. YouTube saves your data as user profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Most notably, such evaluations are carried out (even for users who are not logged in) in order to generate needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the generation of such user profiles. If you wish to exercise this right you must direct your request to YouTube.

  3. Please refer to the data protection policy for further information on the purpose and scope of data collection and processing by YouTube. The data protection policy also includes information on your rights and the settings available to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also process your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

§ 3 Integration of Google Maps

  1. We use the services of Google Maps on this website. This allows us to display interactive maps on the website directly, thus enabling you to use the maps function easily.

  2. By visiting the website, Google receives the information that you have opened the respective subpage of our website. Furthermore, the data listed in § 3 of this policy is transmitted. This happens irrespective of whether or not you have a Google user account that you are logged into. If you are logged into Google, your data will be associated with your account directly. If you do not want the data to be associated with your Google profile, you must log out before clicking on the button. Google saves your data as user profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Most notably, such evaluations are carried out (even for users who are not logged in) in order to generate needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the generation of such user profiles. If you wish to exercise this right you must direct your request to Google.

  3. Please refer to the data protection policy of the provider for further information on the purpose and scope of data collection and processing by the plug-in provider. The data protection policy also includes information on your rights and the settings available in this regard to protect your privacy: http://www.google.de/intl/de/policies/privacy. Google also process your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.


IV.    Data protection policy for online advertising

§ 1 Use of Google Adwords Conversion

  1. We use the advertising services provided by Google Adwords (known as Google Adwords) to make people aware of our appealing services on external websites. By analysing the data pertaining to the advertising campaigns, we are able to establish how successful the individual advertising measures are. In doing so, we are pursuing the aim of presenting you with advertising that is of interest to you, that makes our website more interesting for you and that provides us with good value for money.

  2. This means of advertising is delivered by Google using what are known as “Ad Servers”. In addition, we use Ad Server cookies that make it possible to analyse certain performance measurement parameters such as ad impressions or clicks by the users. If you arrive at our website by clicking on a Google ad, a cookie will be saved on your PC by Google Adwords. These cookies typically lose their validity after 30 days and should not be used to identify you personally. As analysis values, the unique cookie ID, the number of ad impressions per placement (frequency), the most recent impression (relevant for post-view conversions) and opt-out information (marking that indicates that the user no longer wishes to be targeted) are typically saved to this cookie.

  3. These cookies enable Google to recognise your internet browser. If a user visits certain web pages of the Adwords customer’s website and the cookie saved on his/her computer has not yet expired, the customer and Google will be able to recognise that the user has clicked on the ad and has been redirected to this web page. A different cookie is assigned to each Adwords customer. As such, cookies cannot be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data by means of the abovementioned advertising measures. Google merely provides us with statistical analysis. We can use this analysis to ascertain which of the advertising measures used are particularly effective. Using these advertising measures does not provide us with any additional data. Most notably, this information does not enable us to identify users.

  4. On account of the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no control over the scope and the subsequent use of the data collected by Google via this tool and would therefore like to clarify how we believe the system works: when AdWords Conversion is set up on the website, Google receives the information that you have accessed a specific section of our website or have clicked on one of our ads. Provided you have signed up to one of Google’s services, Google will be able to associate the visit with your account. Even if you are not registered with Google or have not logged in, there is the possibility that the provider will come to know your IP address and save it.

  5. There are different ways to avoid participating in this tracking procedure: a) by adjusting your browser software settings - most notably, rejecting third-party cookies means that you will not receive any ads from third-party providers; b) by deactivating cookies for conversion tracking by setting up your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads, although this setting will be erased if you delete your cookies; c) by deactivating interest-based ads from providers that belong to the self-regulation campaign “About Ads” via the link http://www.aboutads.info/choices, although this setting will be erased if you delete your cookies; d) by means of permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers via the link http://www.google.com/settings/ads/plugin. If you opt to take this approach, we would like to point out that you may not be able to use all functions of this website to the full extent.

  6. The legal basis for the processing of your data is Art. 6 Para. 1 Sentence 1 item f of EU-GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

§ 2 Remarketing

In addition to Adwords Conversion, we also use the application Google Remarketing. This is a system that enables us to reach out to you again. By using this application, we can arrange for our advertisements to appear on your screen while you are using the internet after leaving our website. This is achieved using cookies that are saved in your browser. These cookies are used by Google to capture and evaluate your user behaviour when visiting different websites. As such, Google can tell that you visited our website previously. Google has stated that they do not pool data acquired in the remarketing process with any personal data that they might have saved. Most notably, Google has stated that they use pseudonymisation in their remarketing process.

§ 3 DoubleClick by Google

  1. This website also uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports and to prevent situations in which a user sees the same ads more than once. Google uses a cookie ID to find out which ads are displayed in which browser. In this way, Google can stop these ads from being displayed more than once. Furthermore, DoubleClick can use cookie IDs to record conversions that are relevant to ad requests. This would be the case if a user saw a DoubleClick ad and then opened the website of the advertiser at a later time using the same browser and made a purchase on that website. According to Google, DoubleClick cookies do not feature any personal information.

  2. On account of the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no control over the scope and the subsequent use of the data collected by Google via this tool and would therefore like to clarify how we believe the system works: when DoubleClick is set up on the website, Google receives the information that you have accessed a specific section of our website or have clicked on one of our ads. Provided you have signed up to one of Google’s services, Google will be able to associate the visit with your account. Even if you are not registered with Google or have not logged in, there is the possibility that the provider will come to know your IP address and save it.

  3. There are different ways to avoid participating in this tracking procedure: a) by adjusting your browser software settings - most notably, rejecting third-party cookies means that you will not receive any ads from third-party providers; b) by deactivating cookies for conversion tracking by setting up your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, although this setting will be erased if you delete your cookies; c) by deactivating interest-based ads from providers that belong to the self-regulation campaign “About Ads” via the link http://www.aboutads.info/choices, although this setting will be erased if you delete your cookies; d) by means of permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers via the link http://www.google.com/settings/ads/plugin. If you opt to take this approach, we would like to point out that you may not be able to use all functions of this website to the full extent.

  4. The legal basis for the processing of your data is Art. 6 Para. 1 Sentence 1 item f of EU-GDPR. You can find further information about DoubleClick by Google at https://www.google.de/doubleclick and general information about data protection at Google at: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

§ 4 Facebook Custom Audiences

  1. The website also makes use of the remarketing function “Custom Audiences” from Facebook Inc. (“Facebook”). This allows us to provide users of the website with interest-related advertisements (“Facebook ads”) while they are using the social network Facebook or any other websites that make use of this function. In doing so, we are pursuing the aim of presenting you with advertising that is of interest to you and that makes our website more interesting for you.

  2. On account of the marketing tools used, your browser automatically establishes a direct connection to Facebook’s server. We have no control over the scope and the subsequent use of the data collected by Facebook via this tool and would therefore like to clarify how we believe the system works: when Facebook Custom Audiences is set up on the website, Facebook receives the information that you have accessed a specific section of our website or have clicked on one of our ads. Provided you have signed up to one of Facebook’s services, Facebook will be able to associate the visit with your account. Even if you are not registered with Facebook or have not logged in, there is the possibility that the provider will come to know your IP address and other identifying features and save them.

  3. It is possible to deactivate the “Facebook Custom Audiences” function [here and] if you are logged in as a user by clicking on the following link: https://www.facebook.com/settings/?tab=ads#.

  4. The legal basis for the processing of your data is Art. 6 Para. 1 Sentence 1 item f of EU-GDPR. You can find further information about data processing at Facebook at https://www.facebook.com/about/privacy.

§ 5 Klick-Tipp

  1. This website uses Klick-Tipp for the distribution of newsletters. The service provider is KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd’s Bush Road, London W6 7NJ, United Kingdom.

  2. Klick-Tipp is a service that can be used to organise and analyse the distribution of newsletters. The data you enter for the purpose of obtaining the newsletter will be saved on Klick-Tipp’s server.

  3. When we send out a newsletter using Klick-Tipp, we are able to determine whether a newsletter message has been opened or if any links have been clicked.

  4. The Klick-Tipp service also allows us to split the newsletter recipients into different categories (known as “tagging”). This makes is possible to classify the newsletter recipients, for example, according to gender, personal preferences (e.g. vegetarians or non-vegetarians) or customer status (e.g. customer or potential customer). In this way, the newsletters can be adapted to suit the respective target groups in a more efficient manner. You can find more detailed information at: https://www.klick-tipp.com and https://www.klick-tipp.com/handbuch.

  5. If you do not wish to be the subject of a Klick-Tipp analysis, you will need to unsubscribe from the newsletter. We provide a link in every newsletter message for this very purpose. You can also unsubscribe from the newsletter on the website itself.

  6. The processing of data is carried out on the basis of your consent (Art. 6 Para. 1 item a of EU-GDPR). You can revoke this consent at any time. The legitimacy of the data processing activities already completed remains unaffected by the revocation.

  7. The data you have provided us with for the purpose of obtaining the newsletter will be stored until you are removed from the newsletter mailing list and then deleted from our servers and the servers of Klick-Tipp once you have unsubscribed from the newsletter. Data stored by us for other purposes (e.g. email addresses for the members’ area) shall remain unaffected.

  8. You can find further information in the data protection regulations of Klick-Tipp at: https://www.klick-tipp.com/datenschutzerklaerung.

  9. We have concluded an order processing contract with Klick-Tipp in which we have obligated Klick-Tipp to protect our customers’ data and not to disclose said data to third parties. This ensures that our service provider will adhere to all aspects of the stringent requirements of data protection law when distributing the newsletter and that your data will only be stored with a high level of protection within the EU. Your data will not be stored on servers outside the EU.


V.    Special forms of use pertaining to websites

§ 1 Use of our webshop

  1. If you would like to place an order on our webshop, it is necessary for the conclusion of the contract that you enter your personal data, which we need for the completion of your order. Required information for the execution of the contracts is marked separately, further information is voluntary. We process the data provided by you to process your order. For this purpose we can pass on your payment data to our house bank. The legal basis for this is Art. 6 Para. 1 Sentence 1 item b of EU-GDPR.

    We may also process the information you provide to inform you of other interesting products in our portfolio or to send you emails containing technical information.

  2. We are obliged by commercial and tax law to store your address, payment and order data for a period of ten years.

  3. To prevent third parties from gaining unauthorised access to your personal data, in particular financial data, the order process is encrypted using TLS technology.